beautyblender sunny x Supergoop!
I mentioned the beautyblender x Supergoop! collaboration to benefit Alex’s Lemonade Stand last week. Well, I decided to do a deep dive and find out more, because Alex’s Lemonade Stand is such a great cause.
I spoke with Jeff Baxter, community engagement manager at Alex’s Lemonade Stand. He said that beautyblender first approached the foundation because the company believes strongly in the work it is doing to raise funds for pediatric cancer research.
“I know beautyblender and Supergoop! feel they can connect their customer base with our mission,” Baxter said.
Using a beautyblender makes sunscreen application to kids’ noses and ears a lot easier, the company said in a press release. It’s a bargain, too. For $20, you get the cult classic beautyblender (a $20 value) AND a travel-size Supergoop! sunscreen (a $16 value). So you are basically getting a free high-quality sunscreen. And 20 percent of the sales go to Alex’s Lemonade Stand. You can buy the limited edition set on the beautyblender web site here.
I wasn’t familiar with Alex’s Lemonade Stand, but Baxter was happy to share the organization’s backstory with me. Alexandra “Alex” Scott was diagnosed with neuroblastoma, a childhood cancer, when she was not quite a year old. At the age of four, she received a stem cell transplant after doctors discovered her cancer was growing again.
After her treatment, Alex told her parents she wanted to set up a lemonade stand in her front yard, and give the proceeds to her doctors and what she called “her hospital.” Alex wanted other sick kids to feel as good as she did.
The first lemonade stand raised $2,000. The Scott family continued setting up lemonade stands in their yard every year, and donating the money to cancer research. Word spread about these lemonade stands, and soon other people were setting up stands, too.
It grew to the point where when Alex was seven years old, she told a reporter she wanted to raise a million dollars. The reporter said, “How do you think you can do that?” Alex replied that if everyone across the country had a lemonade stand, she thought she could reach her goal.
Sadly, Alex passed away at the age of eight. However, before she died, she made her million dollar goal. Alex’s Lemonade Stand was born out of that, Baxter said. At this point, the organization has funded over 650 research projects and raised over $127 million.
Now back to beauty. You know I love Supergoop! Have you ever used the beautyblender? Every makeup artist and beauty editor I know of raves about it. Its even won a few Allure Best of Beauty awards.
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