The beauty subscription box is nothing new. Birchbox, Memebox, and friends have been surprising subscribers with a monthly stash of beauty goodies for a while now. But newcomer Handmade Beauty Box puts a new twist on the genre: DIY. I never heard of DIY skincare and makeup, except for maybe using coconut oil as a moisturizer or hair mask.
I reached out to the company and its founder, Anne-Marie Faiola. She was kind enough to answer some questions for me via e-mail. Here’s what she had to say:
What inspired you to start Handmade Beauty Box?
I developed Handmade Beauty Box when I realized how much fun I was having crafting with my kids with their subscription boxes. I thought, “Imagine a DIY beauty box for me and my girlfriends!” I also noticed the popularity of my easy-to-use Bramble Berry soap kits, which made it clear that there was an entire group of people that wanted fully tested, skin-safe beauty and spa projects without having to spend hours researching techniques and ingredients. From there, Handmade Beauty Box was born!
How are you planning to grow the company?
I am so excited to grow the business over the next three years by listening to what our community of Handmade Beauty Box’ers is asking for. Moving into video is a natural as is expanding the scope of the projects into haircare and aromatherapy as well.
You are a beauty box subscriber yourself. What, to you, is the appeal of a subscription beauty box?
As a busy mom, I subscribe to both beauty boxes for myself and also crafting boxes for my kids. I’m constantly looking for shortcuts that help me have experiences as a family, and boxes make it easy for me as a parent. Plus, beauty boxes make it easy for me to try stuff without going in store.
Anne-Marie is quite the DIY’er. She is the owner of Bramble Berry Soapmaking Supplies, wrote a book called Soap Crafting, and is the writer of the Soap Queen blog.
I lack the Martha Stewart gene, but are you a DIY’er like Anne-Marie? Think you’ll try Handmade Beauty Box?