Target Pledges Safer Beauty Products

I was going to include this news in last weekend’s Fabulous Links, but thought it was worthy of its own post. Retail Dive has reported Target announced ambitious plans to make its beauty and personal care products safer by 2020. Target will strive for greater ingredient transparency, as well. As if we need another reason to love beauty shopping at Target!

This new initiative applies to Target favorites like Sonia Kashuk and Pixi Beauty, and national brands, too. Jennifer Silberman, Target’s chief sustainability officer, told Allure, “We know our guests are becoming increasingly concerned with chemicals in products they use in, on, or around their bodies, and they trust us to provide better choices.”

Target is taking a multi-pronged approach with its initiative:

Transparency: Achieve transparency about all ingredients in product categories, including beauty and personal care, by 2020.

Chemical Management: Formulate beauty, personal care, baby care, and household cleaning products without phthalates, parabens, formaldehyde or formaldehyde donors, or nonylphenol ethoxylates (NPEs) by 2020.

Innovation: Invest $5 billion in green chemistry innovation by 2022.

Target’s safety and transparency plan comes at a time when the cosmetics and personal care industries have been rethinking their ingredient strategy. Last month, Unilever, parent company of brands such as Caress, Dove, and Suave, announced it would disclose details about the fragrances in its personal care products. “We are committed to ensuring people have the information they need to choose the right product for them. We believe that providing this transparency will help build further trust in Unilever and our brands,” David Blanchard, Unilever’s Chief Research and Development Officer, said in a statement.

The government is also worried about ingredient safety. In 2015, Sens. Dianne Feinstein (D-CA) and Susan Collins (R-ME) introduced the Personal Care Products Safety Act, an amendment to the Federal Food, Drug, and Cosmetic Act, which has not been updated much since 1938.

This legislation would require companies to register their manufacturing facilities with the U.S. Food and Drug Administration (FDA) and submit to the agency statements about the ingredients in their products and how much of each ingredient is in each product. The agency must also review the safety of five ingredients per year, and can set the standard for safe use of an ingredient.

If you were a fan of Schoolhouse Rock back in the day, you can track the bill’s progress here. Allure did an excellent piece on the Personal Care Products Safety Act back in October.

Tell me. Do you look even look at the ingredients list on your beauty products? I admit, I don’t, even after blogging about things like the Environmental Working Group and Skin Deep. Let’s talk greener, safer beauty in the comments!

This year, I’m doing the Eyecandy Project 52 photography challenge. Every week, we have to take a picture inspired by a prompt, such as From Above. Some prompts are relevant to the time of year, some are more evergreen. I’m thinking I’ll post my more successful efforts here about once a quarter. Wish me luck!

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