Urban Outfitters In-Store Beauty

You might know Urban Outfitters as a fave of your teen queen daughter and her BFFs. But did you also know they have an awesome online beauty store stocked with hard-to-find brands from beauty mecca South Korea? And that, according to a recent Allure blog post, they are now opening in-store beauty departments?

The first in-store beauty boutique opened recently at Urban Outfitters’ Herald Square location, here in New York City, and its pretty amazing. I stopped by last week on my way to a class I am taking, and I can’t wait to go back. Here are some pics the company sent me.

Urban Outfitters Herald Square Beauty Department

Urban Outfitters Herald Square Beauty Department

Urban Outfitters Herald Square Beauty Department

Urban Outfitters Herald Square Beauty Department

Some highlights: Panda’s Dream White Magic Cream from TONYMOLY.

TONYMOLY Panda's Dream White Magic Cream

TONYMOLY Panda’s Dream White Magic Cream

Apparently this stuff really hydrates and brightens, and how adorable is the packaging? In my world, you can never have too many pandas! I also love how he is holding bamboo!

Mizon is another line carried by Urban Outfitters that is appropriate for more mature skin. The active ingredient in its All-In-One Snail Repair Cream is, wait for it, snail extract. I know it sounds gross, but this is not the first time I’ve heard of snail extract as a skin treatment. I once write an article for Daily Glow, now EverydayHealth Beauty, about a spa in Japan that offers a snail facial.

The reasoning is that as they crawl around, snails secrete a transparent, gel-like mucus that is full of good-for-the-skin ingredients, such as proteins, hyaluronic acid, and the antioxidants glutathione and superoxide dismutase, Oscar Hevia, a dermatologist in Miami, Fla., told me at the time via e-mail. These ingredients fight aging, reduce inflammation, and get rid of dead skin. They also have wound-healing properties.

Laura Johnson, Urban Outfitters’ executive director of women’s fashion and beauty, told Allure, “This stuff is unbelievable. It does everything for your skin and even works under the eyes, minimizing dark circles and calming puffiness. We’re all totally obsessed with it in the office.” I want to try the Snail Repair Cream and some of Mizon’s other snail-centric products such as the Snail Repair Eye Cream and Snail Sleeping Pack.

Melissa Mathewson, a public relations assistant for Urban Outfitters, told me in an e-mail that the company plans to expand its online beauty selection and roll out more in-store beauty boutiques.

What do you think? Will you stop by Herald Square or go online for beauty goodies from Urban Outfitters?

 

 

 

2Pingbacks & Trackbacks on Urban Outfitters In-Store Beauty

  1. […] know I have mentioned K-beauty products before. Did you know that although BB cream was invented in Germany, it first gained popularity in Korea? […]

  2. […] Cream and Burt’s Bees Lip Crayons! Since my trip to Urban Outfitters to check out the new in-store beauty section, I planned to order the Mizon online or go into the city. Life happened (OK, I was lazy), […]

Leave a Reply