Birchbox Store and Mini-Haul

Today, I went to the Birchbox Store, a.k.a. beauty heaven. Its the first store from Birchbox, an ecommerce company that sends you deluxe-size samples of high-end beauty products every month. The bright, modern space just opened in Manhattan’s Soho neighborhood on July 11. Check it out:

Birchbox Store Soho

Birchbox Store Soho, upper level

Birchbox Store Soho, lower level

The full-size products are organized by category, not by brand. This display strategy is handy if you are looking for a particular product, say a BB cream, but want to compare different brands. The store also has a Try Bar, where you can spritz, swipe, and try everything. Feel free to go nuts! iPads throughout the store are loaded with reviews and videos to help you navigate and make sense of it all.

For $15, you can also b.y.o.b.: build your own Birchbox. You pick one sample-size goody from each of five categories: Body and Nails, Skin Care, Fragrance, Hair, and Makeup. Here’s mine:

My Birchbox Store mini-haul

I got Supergoop! Daily Correct SPF 35 CC Cream, Macadamia Natural Oil Healing Oil Treatment for hair, Egyptian Magic All-Purpose Skin Cream, Caudalie S.O.S Morning Eye Rescue, and Atelier Cologne Orange Sanguine Cologne Absolue.

Manicure and hair styling stations are located downstairs. The store offers nail art, manicure polish changes, makeup application, and hair styling services.

It also offers group classes which are free to Birchbox subscribers, and $30 for the rest of us. A recent offering was Learn How to Contour, and How to Master a Colorful Eye is coming up on July 30. I definitely plan to try a class: it sounds like such a blast!

Birchbox first launched in September, 2010. A month later, I interviewed founders Katia Beauchamp and Hayley Barna for Daily Glow, now EverydayHealth Beauty. The Harvard Business School grads told me that Birchbox is like “your best friend who is a beauty editor,” like Barna’s friend Mollie Chen, a former beauty and travel editor at publishing powerhouse Conde Nast. Chen is now editorial director at Birchbox.

Since then, they have launched Birchbox Man (most guys could use a little sprucing up!), and gone international with the acquisition of France-based JolieBox. Not bad at all, ladies!

Do you subscribe to Birchbox or a similar service such as Glossybox? Will you check out the Birchbox Store?



14 Comments on Birchbox Store and Mini-Haul

  1. clobuono
    July 25, 2014 at 1:34 pm (8 years ago)

    Glad you liked it!!

  2. livingdisrobed
    July 25, 2014 at 5:17 pm (8 years ago)

    OMG! I want to go there! Options in Canada are so limited in comparison and a lot heavier in price. Heading to the US for most of August so I am going to shop til I drop! Thanks for the great post, I will definitely be googling this store for *Fingers crossed* closer location!

    • clobuono
      July 25, 2014 at 9:01 pm (8 years ago)

      Glad you liked the post! It is in Manhattan’s Soho neighborhood, so if you’re near there, I’d definitely recommend you drop by! I am not a Birchbox subscriber, but maybe they deliver to Canada? (They deliver in Europe…) It is their first, and so far only, store, but hopefully they will open more locations.

  3. blissno9
    July 26, 2014 at 1:49 am (8 years ago)

    very cool!

    • clobuono
      July 26, 2014 at 9:44 am (8 years ago)

      Indeed it was! If you are in or near NYC, I suggest you check it out!

  4. stretchingittotravel
    August 1, 2014 at 2:02 pm (8 years ago)

    Like the build your own box. I did not like the supergoop in my box, way too thick for me.

    • clobuono
      August 1, 2014 at 2:07 pm (8 years ago)

      Thank you for stopping by! OK. I will bear that in mind, re: Supergoop! I have not tried it yet. I have tried the hair oil though. Its awesome! I have the driest hair.


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