I recently discovered Memebox, an online store for all things Korean beauty (a.k.a. K-beauty), via this post in BeautyBlitz. So I called up Sulin Yeo, brand strategy manager for Memebox (pronounced “me-me” box), to learn more.
Yeo said the company was founded in Korea in 2012, and moved to San Francisco at the end of last year.
What sets Memebox apart from other beauty box e-tailers is that it is not subscription based. You can purchase a box (or several) as often as you want.
Each box contains 4-7 deluxe-size samples and full-size products centered around a particular skin care concern or theme. The company also offers “Superboxes,” which contain only full-size products. Some Superboxes are specially curated by influencers and bloggers. Said Yeo, “We source everything from Korea, where we have over 680 brand partnerships.”
Memebox offers an Antiaging Box and a Collagen Box to help you win the battle against fine lines, wrinkles, and sun damage. I am getting the Collagen Box. I can’t wait, and will definitely do a follow-up post when it arrives!
And yes, the site has a Memeshop, where you can purchase full size versions of your new K-beauty faves.
When I asked Yeo about the name Memebox, she told me the company was named after a popular doll named “Mimi,” a Korean version of Barbie. She said it is spelled Memebox, because “We felt beauty should be all about the individual and the self – hence ‘Me, me’.”
I know I have mentioned K-beauty products before. Did you know that although BB cream was invented in Germany, it first gained popularity in Korea? K-beauty products are rumored to be amazing, and score bonus points for not being too expensive. Memeboxes are less than $30, and Superboxes pretty much run less than $40. Value Sets, which feature two or more boxes, are a little pricier.
Have you tried Korean beauty products? Will you log on to Memebox?